In 1960, Villanova changed their call letters to WWVU 640 FM. The new name was later accompanied by the subsequent registration with the FCC (Federal Communications Commission) and a revamp of facilities. The station was remodeled and took up five rooms in Dougherty Hall. By 1963, WWVU was on seven days a week for nine hours a day. The station played music range from popular rock n roll to jazz, special programs, and Villanova sports events. Whereas, the engineering department had always been heavily involved, there was a lot more emphasis promoting students to work in the radio station for more experience in communications and broadcasting.

The Villanovan, Vol. 36. No. 3, October 5, 1960

WWVU Radio, April Festival of Music, 1963.

VUA 25 Student Clubs and Organization records, Villanova University Archives

The seventies brought in new era of Villanova disc-jockeys, full of personality and entertainment.  March 12-16, 1975, radio personality “Ego Ed” (Ed Gallagher, '76) ran a 100 hour radiothon to raise money for muscular dystrophy. The marathon ran for 104 hours and 19 minutes as well as raised $1,650. Ego Ed’s record was broken by Tom Kelly in November 5, 1978 with 120 hours and raising $4,000. Tom’s hours broke American College broadcasting record.