FALVEY MEMORIAL LIBRARY

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Farming

Farming

The rural areas, especially rural farming, in the late 19th and early 20th centuries were impacted by the Second Industrial Revolution with the development of technologies and conveniences for the farming community, including electricity, voltaic battery, rural mail delivery and the early mechanization of some farm equipment. These developments created the publishing of new magazines which focused on farming and the agricultural industry.

In The Gilded Age, a work that encompasses American history from 1870s to the turn of the century, author Joel Shrock’s focus was on the massive changes that transformed Americans’ lives.  “One of the most revolutionary events in the countryside during the Gilded Age was the mechanization of farming. . .  Farm production as a whole increased three fold from 1865 to 1900.” [Shrock 6-7]  Changes in farm implements included the invention of such tools: the grain drill, the hay loader, the cord binder and the lister with its dual action of tilling land and planting seeds.


Clark's Cutaway The Rural New-Yorker: a Journal for the Suburban and Country Home,  v. 72, no. 4180, December 7, 1912, p. 1238.

Clark's Cutaway  Farm and Home, v. XII, no. 186, March 1, 1891, [Incomplete], p. 84.

See: The photograph of Cutaway Harrow Company.  The home of Thomas J. Clark, founder of the Higganum Manufacturing Company, later called Cutaway Harrow.

Luther Farm Tool Grinder  The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912 p 1236.

Advertising Agriculture Tool Grinder.JPG

 

Poultry sellers The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912,  p 1237.

Belle City Incubator The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912,  p 1237.

Purina Chicken Chowder The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912,  p 1236.

                                       Advertising Agriculture Purina Chicken Chowder.JPG

 

Barker's Vegetable Horse and Cattle Powder Trade card scrapbook, [1883], front paste down. Digital Library@Villanova University.

                  Barker's Vegetable Horse and Cattle Powder TRADE CARD scrap book 1883.JPG

Electric Light The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912, p. 1224.

Chloride Accumulator The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912 p. 1221.

Milk Cooler The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912, p. 1232.
 
Milk Cooler & Aerator Farm and Home, v. XII, no. 186, March 1, 1891, [Incomplete], p. 84.

Fels Naptha The Rural New-Yorker: a Journal for the Suburban and Country Home, v. 72, no. 4180, December 7, 1912, p. 1231.


                               Advertising Agriculture Fels Naptha.JPG

Fels Naptha is still produced, in the 21st century, under the trademark of Dial Corporation, a subsidiary of Henkel, and advertised as a stain remover and a remedy against poison ivy.


References

"The Economy in Transition." Norris, James D. Advertising and the Transformation of American Society, 1865-1920. New York : Greenwood Press, 1990, p. 24. Print.

Rinehart, Katherine J. Petaluma: A History in Architecture. Charleston, SC : Arcardia Publishing, 2005, p 7. Google ebook. Web. 6 Dec. 2016.

Rickards, Maurice, et al. The Encyclopedia of Ephemera: A Guide to the Fragmentary Documents of Everyday Life For the Collector, Curator, and Historian.   New York : Routledge, 2000, p. 334. Print.

Shrock, Joel. The Gilded Age. Westport, CT : Greenwood Press, 2004, 6-7. Print.

“Cutaway Harrow Company, Higganum.[Photograph].” Connecticut History Illustrated. © University of Connecticut. 2016. Web. 9 Sept. 2016.

“Thomas J. Clark House (1875).” Historic Buildings of Connecticut. Blog. Posted: May 22 2014. Web. 9 Sept. 2016.

"Dayton Farm Lighting Plants." Electrical Record, v. 24, no. 3, September, 1918, p. 41.  Web. 13 Sept. 2016.

Electric Storage Battery Company. The Electric Storage Battery Company manufacturer of the trade mark "Chloride accumulator." 6th edition. Philadelphia  : Electric Storage Battery Co., 1906. Internet Archive Web. 12 Sept. 2016.

Mayer, John. "Fels & Co., c.1895."  Workshop of the World: Southwest Philadelphia. From his work: Workshop of the World, Oliver Evans Press, 1990. workshopoftheworld.com © 2007  Web. 12 Sept. 2016.


". . . the demand for affordable, practical, and labor-saving farm equipment needed little advertising to sustain it. . . " [Norris]
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 






"In 1879, Lyman Byce and Isaac Dias invented the first practical egg incubator." [Rhinehart]

























































"The trade card later evolved into the business card . . " [Rickards]